mermaid { branding & graphic design }

THE OYSTER | BRANDING

ASSIGNMENT

The real estate developer National Resources hired Mermaid, Inc. to design, create & custom code this unique responsive website – in addition to creating all of the print collateral materials – for this cool rental project located directly on the Hudson River. The units have a moderate price point & are marketed specifically to appeal to younger buyers.

APPROACH

We developed the materials on the theme “The World is Your Oyster” to reach the millennial target audience, who believe they can achieve anything or go anywhere in life. The font has an appealing modern yet retro feel that complements the engraving.

SERVICES

Branding, Collateral, Logo, Responsive Website, Brochure, Marketing Floorplans, Signage, Broker & Prospective Tenant Gifts

AWARDS

RESPONSIVE WEBSITE: Graphis Design Silver, Creativity International Gold, Graphic Design USA | LOGO: Graphis, Creativity International | BROCHURE: Graphic Design USA, Creativity International | BUSINESS CARD: Graphic Design USA

LOGO

TAG LINE

THE RIVER IS CALLING

THE OYSTER | RESPONSIVE WEBSITE

"AMENITIES" SCROLLING PAGE EXAMPLE | RESPONSIVE WEBSITE

MARKETING HANDOUTS

MARKETING FLOORPLANS

LOBBY SIGNAGE

BROKER & PROSPECTIVE TENANT GIFTS