The Monarch Residential Rentals | 
FRESH RENTAL BUILDING BRANDING

ASSIGNMENT

RODE Advertising tasked us with crafting the branding and marketing materials for The Monarch Rentals. Our challenge was to spotlight the building's lifestyle and amenities, drawing the young, vibrant renter demographic's focus away from its less central location.

APPROACH

Catering to the youthful, spirited nature of our target audience, we revitalized the iconic "Keep Calm & Carry On" wartime slogan into a contemporary meme series.

Tailored with fresh, engaging copy and coupled with modern icons and imagery, these memes vividly showcase the building's enticing lifestyle and amenities. This unique branding strategy has solidified The Monarch Rentals' identity, making it an instantly recognizable and appealing choice for the modern, urban renter.

SERVICES

  • Branding
  • Logo Design
  • Web Design
  • Brochure Design
  • Copywriting
  • Marketing Floorplans
  • Signage
  • Stationery Package Design
  • Advertising Campaign

AWARDS

POSTCARDS > The Nationals, Graphic Design USA, SAM Awards

BROCHURE DESIGN > Graphic Design USA

STATIONERY PACKAGE DESIGN > Graphic Design USA

BUSINESS CARD DESIGN > Graphic Design USA

PRINT AD DESIGN > SAM Awards

TAG LINE

DIRECT MAIL POSTCARD DESIGN

MARKETING BROCHURE DESIGN

BUSINESS CARD DESIGN

STATIONERY PACKAGE DESIGN

PRINT AD DESIGN

Back to Work

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