Mermaid, Inc. partnered with Pace Advertising & were hired by Red Apple Group to create the branding and design the logo & collateral materials for this rental building in the hot Fort Greene area in Brooklyn.
We developed the materials on the theme "Step into Greene", which not only sounds cool but helps to identify the location. We carried this theme through the entire Giovanni branding: "Step into Chic" (unique sense of style), "Step into Fun" (the amazing building amenities), "Step into Style" (the stylish residences), & "Step into Life" (your awesome life at the Giovanni). "Step into" is printed on the brochure inside front cover & each turn of the short-fold interior pages reveals the next "step".
Branding, Logo, Brochure, Responsive Website, SEO, Enviromental Graphics, Photography, Broker & Prospective Tenant Gifts, eBlast
RESPONSIVE WEBSITE: Graphis Silver, Creativity International, Graphic Design USA | BROCHURE: Graphis, Graphic Design USA | LOGO: Graphic Design USA | STATIONERY: Creativity International, Graphic Design USA