mermaid { branding & graphic design }

I HEART PERRY STREET | BRANDING

ASSIGNMENT

With the ever escalating rents in New York City, the Perry Street AA group needed to generate more donations to keep their doors open. For this pro bono project, the group's Steering Committee asked Mermaid, Inc. to create a logo and a branding campaign that would generate awareness of the group's plight and promote their fundraising initiative.

APPROACH

In consulting with various group members, Mermaid, Inc. discovered that the group members truly love Perry Street. To showcase this, we used a heart emoji in the logo. The heart emoji also conveys the groups warm, welcoming and inclusive qualities. The branding is fun & iconic reflecting the personality of the group. It appeals to the groups diverse group membership and attracts prospective members.

SERVICES

Branding, Collateral, Logo, Responsive Website, Signage, Post Cards, Business Cards, Fundraising Gifts

AWARDS

BRANDING: Graphis Design Silver, Graphis Branding Silver  |  BRANDING: Creativity International Silver |  DANCE BRANDING: Graphis Design Silver, Graphic Design USA |  "CALL ME CARDS": Creativity International Silver |  "DANCE CARD": Creativity International Silver |  "POSTCARDS FROM PERRY STREET": Creativity International Silver, Graphic Design USA |  "EMOTIONAL BAGGAGE TOTE": Creativity International Silver |  LOGO: Creativity International, Graphic Design USA |  DANCE LOGO: Creativity International  |  RESPONSIVE WEBSITE: Graphic Design USA 

LOGO + TAG LINE

FUNDRAISING DANCE TAG LINE

FUNDRAISING "DANCE CARD"

RESPONSIVE WEBSITE

SINGLE PAGE SCROLLING WEBSITE - FULL PAGE

"CALL ME" CARDS

"POSTCARDS FROM PERRY STREET"

"OUT-OF-THE-PARK-SOBRIETY" BALL CAP

"EMOTIONAL BAGGAGE" TOTE

"I REMEMBER BUYING THIS T-SHIRT" T-SHIRT

FUNDRAISING DONATION SIGNAGE