National Resources website: 3 graphic tokens around text 'Real Estate that Transforms Investments', property development grid.

National Resources | 
INNOVATIVE & SUSTAINABLE REAL ESTATE DEVELOPER BRANDING

ASSIGNMENT

National Resources, a dynamic real estate development and investment firm, specializes in revitalizing corporate and industrial sites. They engaged Mermaid, Inc. to develop a website and branding that not only showcased their three main areas of investment but also distinctly set them apart from a typical real estate developer's website.

APPROACH

In homage to National Resources' dedication to sustainability, we designed three unique tokens. These feature edgy, graffiti-style art they commissioned on the exteriors of industrial sites they've transformed, symbolizing their investment sectors. These tokens have become a central element of their brand identity.

Mermaid has been instrumental in elevating National Resources' presence through a range of creative services. Our contributions span award-winning branding, logo creation, web design, brochures, collateral, signage, eBlasts, and advertising campaigns for their corporate projects, two residential communities, three commercial campuses, and 11 residential buildings within these developments.

SERVICES

  • Branding
  • Logo Refresh
  • Web Design
  • Graphic Design
  • Business Cards
  • Collateral
  • Copywriting
  • Illustration
  • Creative Consulting
  • Data Visualization

CREATIVE AWARDS

BRANDING DESIGN > Graphis Design Silver  |  Graphic Design USA

WEB DESIGN > Graphis Design Silver

LOGO REFRESH

WEB DESIGN

National Resources website displayed on iMac, iPhone, MacBook, and iPad devices.

BUSINESS CARD DESIGN

National Resources business card: white logo on red, with round mural illustrations next to the contact info.

HOVER-ANIMATED WEBSITE ELEMENTS

Hover-animated elements on website showcasing UNO rental building locations and the UNO man mural.

DATA VISUALIZATION DESIGN

Data visualization design illustrating National Resources' beliefs, sustainability, differentiators, square feet developed & jobs created.

ESG IMPACT GALLERY

ESG Impact Gallery on National Resources website, highlighting ESG projects and initiatives in their developments.

CORE INVESTMENT TOKEN DESIGN

Core Investment Token Designs for National Resources: Residential, Office Park Communities, and ESG sectors.
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