mermaid { branding & graphic design }

ONE LIGHTHOUSE WAY | BRANDING PHASE II

ASSIGNMENT

National Resources, a real estate and investment firm, asked Mermaid, Inc. to design the brand identity and marketing collateral for their luxurious One Lighthouse Way townhome development, located directly on the Hudson River.

APPROACH

We created a brand pattern that was reminiscent of the iconic lens used in a lighthouse, and chose colors for the pattern that reflect the sun, sky, water and gardens of this lovely development. We used this brand pattern in all the collateral materials.

SERVICES

Brand Strategy, Logo Design, Brochure, Website, Business Cards, Sales Center Displays & Signage, Marketing Floorplans,
Print and Digital Advertising, Brand Collateral

AWARDS

BROCHURE: Graphis Design

LOGO

MARKETING BROCHURE

RESPONSIVE WEBSITE

BUSINESS CARDS

PRINT ADVERTISING

MARKETING FLOORPLANS