Located at the historic IBM Kingston site, iPark 87 merges office space with rich tech legacy. National Resources engaged us to create a unique brand and website showcasing the innovation and vibrancy of the tech, media, and content sectors it seeks to attract.
Drawing inspiration from IBM's classic 'Think' slogan, our branding approach for the iPark 87 website infuses the 'think' concept into every design aspect, sparking innovation and forward- thinking.
In approaching the iPark 87 project, we recognized the importance of honoring its rich legacy of innovation. Our goal was to shape a brand identity and website that resonate with today's tech pioneers and creative minds, creating a narrative that reflects the site's history of leading the charge in tech, media, and content.
By integrating the iconic 'Think' concept, we coined phrases like 'iPark 87, The Think District', 'I think, therefore iPark 87,' 'Think Future Forward,' and 'Rooted in a Culture of Think.' These elements aren't just clever words; they're a bridge connecting the site's illustrious past with a future brimming with innovation.
Whether you’re looking to build a new brand, refresh an existing one or just need a new website, we’re here to help!
