mermaid { branding & graphic design }

GLASS HOUSE | BRANDING PHASE II

ASSIGNMENT

National Resources, a real estate and investment firm, asked Mermaid, Inc. to update the brand identity and collateral materials for the Glass House Townhome Collection, a new, modern townhome and condominium development located directly on the Hudson River.

APPROACH

For the brand positioning, we capitalized on the development’s direct waterfront location. We showcased the residences’ modern design and proximity to the Hudson River with a vibrant blue abstract texture which brings to mind the refraction of light through water or glass. The texture is also used throughout the collateral to keep the riverfront location & lifestyle top of mind.

SERVICES

Branding, Collateral, Logo, Responsive Website, eBlast Campaign, Brochure, Marketing Flfoorplans, Signage, Broker & Prospective Tenant Gifts

AWARDS

WEBSITE: Graphis Design Gold, Creativity International, Graphic Design USA  | BROCHURE: Graphis Design

LOGO + LOGOMARK

GLASS HOUSE | RESPONSIVE WEBSITE

MARKETING BROCHURE

BUSINESS CARDS

MARKETING FLOORPLANS