National Resources, a real estate and investment firm, asked Mermaid, Inc. to update the brand identity and collateral materials for the Glass House Townhome Collection, a new, modern townhome and condominium development located directly on the Hudson River.
For the brand positioning, we capitalized on the development’s direct waterfront location. We showcased the residences’ modern design and proximity to the Hudson River with a vibrant blue abstract texture which brings to mind the refraction of light through water or glass. The texture is also used throughout the collateral to keep the riverfront location & lifestyle top of mind.
Branding, Collateral, Logo, Responsive Website, eBlast Campaign, Brochure, Marketing Flfoorplans, Signage, Broker & Prospective Tenant Gifts
WEBSITE: Graphis Design Gold, Creativity International, Graphic Design USA | BROCHURE: Graphis Design