mermaid { branding & graphic design }

CRYPTO HQ | BRANDING + FLEXIBLE LOGO SYSTEM

ASSIGNMENT

This client engaged us to create a brand identity for their company CryptoHQ, a FinTech incubator.

APPROACH

To capture the tech-centric market and culture of this new company, we leveraged fonts and shapes reminiscent of the blockchain technology that is the basis of many CryptoHQ client products. This flexible logo system includes a graphic “arrow” element that can be used with or without the type. The system also allows for different color palettes to be applied, to promote specific company initiatives (such as their “Women in Crypto” program) or to keep the brand fresh.

SERVICES

Brand Strategy, Logo Design, Business Cards & Website Concept

AWARDS

LOGO: Graphis Design Silver

BRANDING GUIDE

WEBSITE CONCEPT

“CREATIVE COOL” + “WOMEN IN CRYPTO” BUSINESS CARDS

“WOMEN IN CRYPTO” LOGO

“WOMEN IN CRYPTO” LOGO MARK