Mermaid, Inc. was approached by RODE Advertising to partner with them in creating branding materials for Avenir, a new 4-building residential development located in Jersey City, NJ, next to the Mana Contemporary Arts Center.
At the time of the branding initiative, there were discussions underway to install an elevated walkway that would link this residential building directly to the Mana Contemporary Arts Center. This would provide the residents with a unique opportunity to live near, and be part of, a collaborative artistic community. With this in mind, we created a flexible logo and brand strategy that had an artistic, bold, modern and contemporary flair. We created brand identity colors and patterns that could be mixed and matched to keep the identity fresh and playful, with an artistic feel.
Branding, Logo, Stationery Package
LOGO: Creativity International Silver | STATIONERY PACKAGE: Creativity International Silver